About NoteMax

Who We Are

NoteMax is your insightful guide to beauty, fashion, and home decor, built on years of dedicated, hands-on practice. We’re committed to inspiring, accurate content that empowers your personal style. Our perspectives are shaped by extensive experience and consultations with leading experts, allowing us to understand and even influence the dialogue on timeless elegance and innovation. We don’t endorse fleeting fads without rigorous scrutiny, nor offer advice we wouldn’t confidently use ourselves. Our mission: to help you cultivate a stylish, meaningful life and space, guided by authentic intention, proven expertise, and genuine commitment.

As your trusted, expert companion in lifestyle design, we delve into skincare science with practical understanding, explore fashion’s artistry with a discerning eye, and uncover principles of harmonious living through proven design philosophies. Believing aesthetics profoundly express identity, we help you discover, refine, and express yours with confidence, backed by our well-earned knowledge. NoteMax expertly blends timeless wisdom with contemporary trends, focusing on sustainability, tangible quality, and trusted authenticity.

The NoteMax Team: A Synthesis of Expertise and Real-World Experience

NoteMax’s authoritative content is crafted by seasoned professionals, each bringing profound understanding from dedicated practice and a commitment to excellence. Seraphina and Ji-Youn lead this vision, uniting their deep hands-on experience and synergistic approach. This collaboration ensures our content is inspiring, expertly curated, deeply informed, and consistently accurate and trustworthy.

Seraphina Blythewood

Founder & Creative Director – A Visionary in Lifestyle Design

Seraphina Blythewood, NoteMax’s founding creative force and a talented Nail Artist, honed her craft at Central Saint Martins (Fashion Design & Textiles, Hons) and the London College of Fashion (Fine Arts, Beauty & Cosmetology). This multi-disciplinary education provided a rich, practical foundation for her visionary approach to lifestyle design.

With over a decade of distinguished hands-on experience, Seraphina elevates personal style, transforms living spaces, and fosters self-confidence. Her applied expertise is evident in key achievements:

Blythe Glow: Launched a critically acclaimed sustainable skincare line, born from her deep cosmetology knowledge and commitment to purity. Its effective, personally-developed formulations earned features in Vogue UK and Harper’s Bazaar.
Luxury Fashion Revitalization: As a creative director, she masterfully blended modern trends with classic British elegance, leading to commercially successful and critically lauded collections.
“Modern Heritage” Design Style: Pioneered this transformative interior design approach, setting industry trends by harmonizing tradition with contemporary minimalism.

Seraphina’s influential work is consistently showcased in international fashion weeks, leading lifestyle magazines, and on programs like The Great British Interior Design Challenge, cementing her status as a trusted industry authority built on real-world success. Beyond her professional achievements, the Blythewood Foundation reflects her commitment to mentoring aspiring artists. Her unique ability to cohesively blend beauty, fashion, and home decor, honed through years of practice, makes her an exceptionally respected voice. She continues to inspire from London through her work and insightful contributions.

Kang Ji-Youn

Beauty & Lifestyle Content Expert – A Foremost Authority in K-Beauty, Nail Art, and Digital Trends

Kang Ji-Youn, a Seoul-based expert, acclaimed Manicurist and Nail Artist brings a sharp eye for trends and evidence-based storytelling to NoteMax. A Yonsei University graduate (Cosmetic Science & Media Communication), her career bridges K-beauty innovation with global editorial excellence.

Ji-Youn’s journey began at Allure Korea, where her talent for identifying new ingredients, viral skincare routines, and emerging nail art trends—often through hands-on investigation—quickly made her a leading voice. Three years of in-depth product testing, dermatologist interviews, and decoding K-beauty’s science led her to Vogue Korea. As Digital Content Editor, she curated luxury beauty features and masterminded SEO-driven stories that boosted engagement and solidified Vogue Korea’s digital authority.

Fluent in English and Korean, Ji-Youn’s insights are sought by global brands like Amorepacific and Laneige, skillfully adapting K-beauty narratives for Western audiences and contributing to their international success. A recognized authority, she speaks at industry panels on topics like “Sustainable Beauty” and “Gen Z Content Strategies.” As a certified skincare formulator (Korea Cosmetics Research Institute), her scientifically-grounded yet accessible approach demystifies cosmetic chemistry, empowering our global audience. Her proven expertise in trend forecasting, data-driven content, and beauty science makes her invaluable to the NoteMax community.

Our Guiding Principles: Your Trust, Our Commitment

Our promise to you is built on excellence and integrity. These principles guide every piece of content we create:

Inspire with Integrity: We showcase the best in beauty, fashion, and home decor with honesty and authenticity. We only feature what we genuinely believe in, have experienced or thoroughly vetted, and what aligns with our core values, so you can explore confidently.
Empower with Expertise: Our content is rooted in verifiable knowledge, extensive team experience, and continuous research. We provide accurate, actionable information from credible sources, empowering you to make choices that reflect your personal style and values.
Champion Sustainable & Meaningful Living: True style includes mindful, responsible living. We actively promote sustainable practices, ethical brands, and tangible ways to create an enriching, environmentally conscious lifestyle.
Celebrate Inclusive Individuality: Personal style is a unique journey. Our content is designed to be inclusive, offering diverse perspectives and expert ideas to help you express your individuality with confidence and flair.
Uphold Accuracy & Trust Through Transparency: Meticulous verification is key. Our editorial process includes rigorous fact-checking and clear source attribution. If inaccuracies occur, we commit to prompt, transparent corrections, as your trust is our highest priority.

Our Commitment to Accuracy, Freshness, and Your Trust

Our dedication to accuracy is unwavering, extending to the ongoing relevance and timeliness of every piece of content we share. The worlds of beauty, fashion, and home decor are dynamic, and so is our commitment to keeping you informed. We proactively and regularly review and update our articles—from seasonal trend guides to in-depth product reviews—to reflect the most current information, emerging innovations, and product availability, ensuring you always have access to reliable advice.

Each piece of content, whether new or refreshed, undergoes a meticulous review and fact-checking process by our editorial team, comprised of seasoned professionals with deep expertise in their respective areas. This rigorous approach is fundamental to maintaining our high standards of clarity, precision, and responsible reporting.

We believe in transparency and continuous improvement. While we strive for absolute perfection, your insights are invaluable. If you spot something that doesn’t seem right, have a concern about our content, or wish to suggest an update, we genuinely encourage you to reach out via our Get in Touch section below. We are committed to addressing any issues promptly and transparently, because your trust is paramount to us.

Connect With Us:

We genuinely value our community and believe in fostering an open, ongoing dialogue. Your perspectives, questions, and experiences enrich our platform. Whether you have a question for our experts, a story idea, feedback on our content, or simply want to share your own style journey, please don’t hesitate to reach out.

Get in Touch:

hello@notemax.co.uk